ACTIU. Orgatec 2014


Art Direction + Graphic + Spaces design

The most important office furniture fair of the world is celebrated in October in Cologne: Orgatec. Actiu, the office furniture manufacturer located in Castalla, has commissioned Odosdesign the design of the communication and branding of their new products, the art direction and the design of the new catalogues.

The Alicante-located company was searching, through creativity and imagination, a new way of presenting their new products which made them stand out from the rest. Our aim was to communicate the values of the company, but also the fact that these new collections were inspired in creating new spaces in offices, more open and collaborative, where workers could feel at home. A campaign which promoted a balance between work and personal life, as much as work and play. We wanted the work to reflect passion, but also collaboration, union and teamwork. All of it, supported by this year’s leitmotiv Always on the move.

Our contribution involved the the planning, the drawing of each take, designing of the equipment, the auditioning for models and the art direction.

Making of:

We have run the design and strategic plan of the brand’s image by managing the art direction, the catalogue production, the projection and design of the showrooms and stands in the fair and the graphic design of the brand’s media communications.

When exhibiting the new collections, we looked for real settings with strong architectonical features which made the designs and style of their products stand out.

Milan fair 2015.