Odosdesign is an end-to-end product design agency focused on product design and visual strategy, started by Ana Segovia, María Mengual and Luís Calabuig in 2005. Located in Valencia, Odosdesign stands out for its multidisciplinary character and to carry out end-to-end projects for companies and institutions, covering all their needs by managing product design, graphic design, art direction, branding, video or web design. This allows us to carry out end-to-end projects which range from the design of a product to its visual communication in all kinds of supports.

In Odosdesign we understand design as an essential tool in business strategies that aim to communicate and transmit products, services or ideas. From our studio, we face design with rigour and honesty. We are a multidisciplinary agency where creativity floats in the air, where each of us has a different passion, and the sum of all these allow us to reach a common goal. Knowing how to design products helps us know how to communicate them, that is why we base the communication with a graphic design and art direction which provide coherence and identity to the product.


We strongly believe that design provides differentiation which we apply from all its aspects:

Industrial or product design. We understand product design as a fusion of tradition and renewal, and in an experimental approach in the use of materials and techniques. Our sunshade Ensombra for GandiaBlasco gave us recognition and we have since then designed almost fifty different products for brands like Sancal, Gan, Punt, Arlex, Viccarbe, Muji, Mobenia or even our own tableware inspired by fast food.

Communication. We like to take care over when it comes to the companies’ visual communication. We carry out end-to-end graphic communication projects: branding, graphic design and editorial design. Not only do we want to create differentiated brands able to communicate the brand values they represent, but also to devise long-term brand promotion strategies in the different communication platforms.

Editorial Design. When the hard-copy matters. We are in love with hard-copies. We know that for companies hard-copeis are still their presential cover letter. For this reason we pay close attention to detail in the catalogues, books, notebooks or even the graphic work on labels or settings. In the last years we have developed the catalogues by GandiaBlasco, GAN, Actiu, Levantina, Inbani or Punt.

Art Direction. All companies tell a story. Knowing how to tell it is important to make our customers see us as we want to. The purpose of art direction is to generate a visual identity through pictures, that is, devise strategies, look for photo locations, provide creativity, decide on products and finishes, take care over the attrezzo with sensitiveness, look for models, carry out the production and the photo shoot in collaboration with the photographer.

Web design. It provides the coherence the brand requires, the nowadays indispensable digital presence. It is essential that this presence adapts to all the electronic devices with a responsive design. We run digital communication projects which perfectly coalesce with the rest of business communication, both online and offline. We have designed websites for Punt, Babidu, GandiaBlasco, Cala Bandida, and many more.


  • 2017 Red Dot Award: Comunication Design 2017
  • 2013 LAUS bronze for the art direction of GAN in 2013.
  • 2009 Designer’s Association of the Community of Valencia (ADCV) silver medal.
  • 2007 Grand Design Award in London
  • 2007 Gioia Casa Award
  • 2007 Delta Selection
  • 2005 INJUVE award for best career trajectory
  • 2005 First Prize Valencia Crea Graphic Design
  • 2003 Mención de honor Diseño Industria