ACTIU. Art direction 2014

Art direction

The Alicante-located company was searching, through creativity and imagination, a new way of presenting their new products which made them stand out from the rest. Our aim was to communicate the values of the company, but also the fact that these new collections were inspired in creating new spaces in offices, more open and collaborative, where workers could feel at home. A campaign which promoted a balance between work and personal life, as much as work and play. We wanted the work to reflect passion, butalso collaboration, union and teamwork. All of it, supported by this year’s leitmotiv Always on the move.

A total of seven novelties which were presented with real sportspeople as the main focus of the scenery, dressed up with the new Actiu’s kit.