Federico Giner. Art Direction

Art direction

For more than a century, the vast majority of the Spanish educational facilities have been equipped with furniture made by a Valencian firm: Federico Giner. The firm is now presenting a new image in order to face a new stage full of new challenges and they trusted us in taking care of all the details concerning their communications.
The art direction for new catalogue was managed by the studio, showcasing the new products in five different environments: a preschool classroom, a secondary classroom, a dining room and a lab. In order to show each of the references, we chose conceptual and modular settings with an open architecture where the piece of furniture is presented in a very visual manner, accompanied by real-life models: as if they were stage wings, we placed the product and matched the walls and floors to the different atmospheres created.