Feria Habitat. Art Direction 2017

Art direction

This year, for the second consecutive year, we have worked on the art direction of Feria Hábitat, contributing the strategic value that deserves a project of such magnitude, which has allowed to hang the “Full” sign after a few years in which it shared space and time with other sectors of interior design.

The graphic is inspired in the separation of the different areas in which the habitat sector is present, from the big sceneries such as architecture, design and industry, the plan where the lighting, the decoration and the furniture coexist. We also differentiate the commercial sectors where the furniture is present, such as exports, home and contract. They are all reduced to the minimum expression by using geometric icons with which the whole graphic design has been developed.
Once we have developed the icons we reunited them creating a more powerful image for all the applications of signage and mupis, we generated elements clearly related to the furniture, such as a chair, a table and a lamp that represents lighting sector.