GAN. Art Direction 2017

Art direction

Architecture reminiscent of the 60s, with rationalist nuances, characterized by large porches, huge windows, Majorcan blinds, flat roofs, courtyards … The continuous connection between the indoor and outdoor is the essence of the houses. All these particularities are the common link of the selected locations to present the new collection of GAN 2017.
The main objective of the project was to highlight the great variety of combinations, textures, and designs and the adaptability that has the new space GARDEN LAYERS designed by Patricia Urquiola, pioneer of the new outdoor adventure of GAN.
The search for sober, geometrical and architectural environments with a vintage touch has been the key point to show life in contact with nature, where animals and people live in scenarios where peace and harmony are breathed.

Art direction making of: