INBANI. Art direction 2016

Art direction

Both the art direction project and the catalogue, that we have developed for the bathroom furniture firm Inbani, make reference to the origins and roots of craftwork and industry through different manufactures like pottery, art, sculpture….
All the images show an atmosphere of tradition and culture, as a reflection of the products presented. We searched for locations that had a homely and traditional character, with the poetic and soft appeal of the old everyday elements. In these locations, products made with noble and traditional materials such as marble stand out with a contemporary aesthetic.
In all the images we have worked on the lighting, playing with chiaroscuro and dim lights, in order to highlight the silhouettes of the products.
A change from the working line we followed in previous years, but with a very attractive and timeless result.