PUNT. Art Direction

Art direction

The direction of photography for Valencian company’s Punt new collection. Our task consisted in the search and rental of locations, spaces where visual simplicity was coupled with a Mediterranean touch. In order to convey such ambience, we found several spaces and private homes where we could display our products in a day-to-day environment and where we could pay close attention to detail. We chose the combination of the furniture as well as their staging, which we had planned previously with the use of story boards that were used as a guide during the photo shoot.