PUNT. Corporate Identity

Corporate identity

Punt‘s corporate identity redesign, the former Punt Mobles.

We did so through nuanced changes: we changed the logo designed by Pepe Gimeno in 2000, but tried to keep the logo still recognizable. In order to do so, we shortened the name, changed the font, made it narrower and kept the same inclination as the original, looking for a more stylized aspect. The result is a corporate identity quite similar to the previous one, absolutely recognizable, but with slight nuanced changes which adjusted better to Punt‘s new era.