FEDERICO GINER. Corporate Identity

Corporate identity

For more than a century, the vast majority of the Spanish educational facilities have been equipped with furniture made by the Valencian firm Federico Giner. They are their classic green desks, the grate folding chairs or the movable arm tablet desks; iconic pieces that have been with us throughout school and have had the privilege of watching several generations of Spaniards grow up.

Since the company is looking ahead, but proud of their history, their logo could not radically break with the company’s past. Thus, the redesign of the corporate identity meant modernizing the brand image taking from the foundation of the preexisting image.
We worked on the same structure, but updating its shape. We have elongated its lines, its fonts have been renewed, and its lines have been centered. We have used a much more contemporary palette of colours, with textures and tones used in classroom materials.