Vertisol. Carpets

Art direction

Lights and shadows are used to highlight the features of these products.

Vertisol rugs are distinguished for their strength and pile, are shown off in a play of lights and shadows arising from the architecture of the place itself. This highlights each product, by enhancing its details, the weaving of the fabric and its binding.
Basic shapes that define the outline of the rugs have inspired the rest of the furniture, which levitates to focus on the textiles and enhance the features of the rugs themselves.
Given their strength, these rugs can be used indoors and outdoors, which means that apart from being ideal for the home they are great for commercial use. This is a key point in the art direction, for what we have used public places for the photo shoots; these include an office, a meeting room, a waiting room or a hotel reception.