We had the opportunity to redefine the graphic identity of the 12th edition of the Carrera de Empresas València, an event that celebrates teamwork, perseverance, and collective success. Our approach focused on capturing the essence of the race—the strength of working together—through a fresh and dynamic visual concept.

The new identity presents a modern and streamlined aesthetic, reinforcing key values such as camaraderie, dedication, and the drive to push forward. The redesigned logo, built around the initials C and E for Carrera de Empresas, takes inspiration from an athletics track, visually symbolizing unity and shared effort.

With this concept, we emphasized the spirit of team building, highlighting that this is more than just a race—it’s a shared experience. Every participant contributes to the collective achievement, making the event a true celebration of collaboration.

This project reflects our passion for designing with purpose, crafting identities that communicate powerful narratives.