After several years collaborating on the creative direction of Feria Hábitat València—one of the key events for understanding the current state of furniture design in Spain—we’ve accompanied its growth, its openness to new design languages, and its international projection. In this edition, we took on a new challenge: to redesign its corporate identity.

The proposal stemmed from a clear conviction: the fair needed an image that reflected its solidity, diversity, and increasingly global character. Our response was a typographic-led identity, designed to balance tradition and contemporaneity. Above all, an identity that breathes design—an essential and historical value of Feria Hábitat València itself.

We selected a sans-serif typeface with subtle contrasts and sharply angled terminals, allowing us to represent both established, long-standing brands and younger, more daring ones. A versatile, strong, and visual identity, designed to grow alongside the fair.