For over two decades, Inclass has built a strong identity rooted in contemporary design, quality, and the light of the Mediterranean. To reflect that essence in their new corporate video, we at Odosdesign took on the art direction with a clear challenge: to go beyond showcasing products or facilities. The aim was to tell a story — to translate the brand’s values into a coherent and emotional visual narrative.
To shape that story, we worked closely with the production company Contraplà.
We began with the conceptualisation of the script, conceived as a tribute to Mediterranean light and the natural environment that inspires Inclass’s approach to design. Our intention was to craft an emotional narrative that would transcend the functional aspects of the product, highlighting the brand’s origins, its family roots, its commitment to sustainability, and the timeless quality that defines its furniture.
Through narrative rhythm, visual atmosphere, and an emotional tone, we developed a language that supports the story without overshadowing it — allowing Inclass’s essence to be expressed with authenticity.
Every decision — from the treatment of light to the pacing of the narrative — was made to reinforce the brand’s identity: one built on quality, local production, and design as a universal language.
The result is a piece that doesn’t just communicate, but connects — with the landscape, with the brand’s story, and with the people who choose it. A true exercise in art direction, where design becomes a vehicle for identity.
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