BRANDING

Ivia

2024

18th National Congress of Horticultural Sciences

The creation of the logo and website for the 18th National Congress of Horticultural Sciences was a privilege. This event stands as a crucial meeting point for scientists, educators, students, technicians, and agricultural professionals, fostering the exchange of ideas, dissemination of knowledge, and the establishment of collaborations in the agricultural sector.

The Concept

The congress's guiding concept, "The origin and the fundamental basis," celebrates agriculture as the cornerstone of scientific and societal development. Our design approach centered on bringing seven (7) working groups under a unified visual framework, emphasizing collaboration and the interconnected nature of agricultural sciences.

The Color Palette

The logo features a thoughtful blend of green and orange, colors tied to agriculture, fruits, and vegetables. With this choice, we hoped to establish an immediate connection to the event's theme while lending the branding a fresh, vibrant identity that resonates with its audience.

An Engaging Platform

In addition to the visual identity, we developed the event's website, crafting an intuitive and visually compelling platform. It provides essential information, highlights the event's "Agriculture based on scientific knowledge" slogan, and creates a digital space for participants to explore the congress's program, and engage with the broader scientific community.