ART DIRECTION

Lladró

2018

Who doesn’t recall cherished moments through the scents of the past?

Keeping our senses awakened keeps us connected to life—and with this idea in mind, we collaborated with Lladró to present their new Light&Scent collection. Through carefully crafted imagery, we helped Lladró convey the full potential of their fragrances and the magic of lighting, highlighting the craftsmanship and attention to detail in their production.

Ready to awaken your senses?

For this project, we were responsible for the art direction and photography of Lladró’s new collection, as well as the editorial design and layout of the new catalogue. Lladró is a global leader in artistic luxury porcelain and an international lifestyle reference. Their work includes lighting, decorative figurines, and home accessories—always handmade in Spain.

Lladró’s goal was to create a fresher, more contemporary line to reflect the brand’s evolution. Our challenge was to awaken the viewer’s senses of smell and sight through imagery—used across the catalogue, website, and social media platforms.

Visually representing the essences and materializing natural aromas were the two guiding principles for this project. So we got to work and created still lifes that graphically captured the scents of the candles. Echoes of Nature combines these exclusive fragrances with porcelain lids handcrafted by Lladró’s artisans and inspired by nature.

All the still lifes follow a consistent compositional scheme in which the candles take center stage, always positioned at the heart of the image, with the lids placed overhead. Accompanying the composition are artisan tools to emphasize the handmade process and craftsmanship, along with elements that reflect the candles’ essences—such as fruits, aromatic plants, and flowers—as well as natural elements that inspired the design of the lids.

And we can’t talk about Light&Scent without highlighting two of its most iconic candle collections.

First, 1001 Lights, inspired by the tales of One Thousand and One Nights. This collection combines light and fragrance in a truly special way. Its motifs and engravings transport us to the magical world of the Orient. The art direction for this session was inspired by sunrise and sunset—those moments when a city’s skyline is revealed in all its splendor.

Light and craftsmanship come together in the Firefly, Dome, and Lithophane lighting collections—all wireless designs that showcase the meticulous engraving work on porcelain. Their warmth creates magical, evocative atmospheres, and to capture this essence, we selected two locations where the products could be fully integrated into real-life scenes. We played with lighting in both indoor and outdoor settings, always aiming to create welcoming and intimate environments.

Finally, the project culminated in the design and layout of the catalogue, which was divided into two sections. The first focuses on the brand and the artisanal process behind the making of its products. To convey these values, we showcased delicate images of the artisans at work, printed in a single ink on textured paper, with the aim of creating a more intimate connection with the customer. The second section of the catalogue is dedicated to the product itself, featuring the images captured in the previous photo sessions. This project brought together multiple design disciplines: photography, art direction, and editorial design. Throughout, we maintained a consistent approach that respected Lladró’s identity. The result is a body of work that succeeds in awakening all the senses.