These simple, practical coat hooks—accessible to everyone—easily integrate into a wide variety of spaces. We approached the design process with the goal of creating a product with strong decorative impact while staying true to the industrial style of the collection they belong to. As always, we aimed for the perfect balance between aesthetics and functionality, which is why, during the ideation phase—and especially in the refinement stage—we focused on making the hooks easy to install and use.

With these foundations in mind, we developed two lines of hooks:

The first line consists of a single-piece design characterized by its circular shape. What makes this hook unique is how it plays with perspective: when viewed from the front, it appears as a flat, volume-less circle, but with a simple shift in angle, it reveals its full dimensionality from the side.

The second is a hook that gives the impression of a straight form when viewed head-on, embracing a distinctly industrial style inspired by the large beams used in construction.