Briefing
Danao is a United States outdoor furniture company highly oriented to the American market and with a long history of collaborations with leading European designers. Right now they are looking for a more global language that allows them to stand out in the US market. That is why they asked us to redesign and reposition their brand capable of expressing the company’s values present in the product but not so clearly in communication: a high-value design with a clear inspiration in contemporary internationalist architecture and a spirit rooted in the American Landscape. At Odosdesign we made a journey of discovery of the American nature, to connect the brand with the territory.