Brief

Nude is the showcase to discover emerging design talents. A show, parallel to Valencia Habitat Fair that for more than 18 years has made some of the best Spanish designers known and has become, on its own merit, a meeting point.

At Odosdesign we take on the challenge of designing the Nude image for another year.

 

Creative Process

We have focused on the true protagonists of this event: the designers and their unique way of thinking.
Experimentation, transformation and evolution. These are the three stages in the creative process that we have translated into a graphic language for the Nude brand.

Experimentation, two typefaces that represent two facets of the designer, the experimental and the rational.

Transformation, design is a constructive process, where step by step the pieces fit together. This has been reflected in moving graphic elements that zoom in and talk to each other.

Evolution, when everything connects the unstoppable #NudeGeneration comes up.