The design of the brand book for Vertisol was conceived with the goal of visually and conceptually consolidating the brand’s identity. A project that goes beyond editorial design to become a strategic tool—presenting their product offering while communicating the brand’s core values: elegance, safety, trust, and loyalty.

We approached the project holistically, paying close attention to every design detail: typography, color palette, composition, and the treatment of forms. All of these elements were developed in line with Vertisol’s visual universe.

One of the most distinctive features of the project is the use of a monochrome blue, inspired by Yves Klein’s iconic hue. This color represents the union of the sky, the sea, and the horizon, serving as a visual metaphor for the connection between Vertisol’s product categories: Floor, Wall, Acoustic Panels, and Rugs.

The result is a publication that not only showcases Vertisol’s catalogue of solutions but also strengthens its brand positioning through a refined, evocative, and coherent visual narrative.

Finalist at the 2024 ADCV Awards – Corporate Publication and Catalogue category