Our client, Vitroval, was looking for a revival of their brand and that is just what we delivered. The central concept behind the rebranding was to create a visual identity that seamlessly integrates the reliability of a digital font with the warmth and approachability of handwritten elements. This fusion was intended to embody Vitroval's commitment to innovation and quality while fostering a personal connection with its audience. To carry out the work we explored various font options, ultimately selecting a combination that merged a sleek, modern digital typeface with a handwritten style. This combination ensured the brand conveyed both professionalism and a personal touch. The new logo, a key component of the rebranding, reflects this balance.
We then further developed the visual Identity beyond the logo, which is where the color palette, typography, and graphic elements come into play. These elements were carefully chosen to reinforce the brand’s core values. The different color hues chosen offer a new, welcoming, and fresh sensation.
We want to continuously have a positive impact on our client's growth and the rebranding is one that will always have a significant role in that matter. With this new identity, the brand can continue to stand out in a competitive market and attract a broader audience.
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