The art direction for Dorik enhances the sculptural and elegant presence of the table, a contemporary interpretation of the Doric column —a symbol of timeless balance and strength. Its design stands as an architectural element in itself, a piece that brings character and harmony to any environment.
We imagined Dorik in contract spaces where design and functionality coexist: meeting areas, collaborative zones, outdoor terraces, or auxiliary settings. Spaces where conversation, creativity, and connection happen naturally.
The chosen location, reinforces this dialogue between architecture and design —a backdrop that reflects the Mediterranean light and industrial essence, perfectly framing Dorik’s personality.
The Creative Journey
Every image begins as an idea —a sketch, a note, a shared vision.
From finding the right location to defining the atmosphere, every step shaped the visual identity of Dorik.
We explored how light touches its surfaces, how scale defines its presence, and how people interact with it. This journey —between intuition and precision— reflects the collaborative spirit behind the camera, where design becomes emotion and detail becomes narrative.
The Creative Journey
Every image begins as an idea —a sketch, a note, a shared vision.
From finding the right location to defining the atmosphere, every step shaped the visual identity of Dorik.
We explored how light touches its surfaces, how scale defines its presence, and how people interact with it. This journey —between intuition and precision— reflects the collaborative spirit behind the camera, where design becomes emotion and detail becomes narrative.
Behind the scenes-
Discover the process
Art direction aims to enhance the product’s communication.
It’s a process that involves selecting the location, defining the scenes, and choosing finishes, decoration, and acting.
Every detail is considered to transform a concept into an image that conveys the essence of the design.
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