In this editorial project developed for Seniorcare, we worked on the design of a catalogue that goes beyond showcasing products to convey a way of living focused on wellbeing, comfort, and warmth.
From a graphic perspective, we used a clean, clear, and serene visual language, aligned with the brand’s values and guided by a close, honest, and sensitive approach.
The challenge was to translate the brand’s values onto paper through a contemporary, refined visual language that reinforces its commitment to people and to interior design created for those who need it most.
The project also includes a carefully managed technical section. At the end of each collection, we designed a system of product miniatures accompanied by references, dimensions and key specifications, making the catalogue easier to understand and use in a professional context. This approach brings structure, clarity and functional value, placing technical information on the same level as the visual narrative.
The catalogue is completed with a final section of moodboards, materials and colour combinations, allowing different possibilities to be visualised, inspiring decision-making and reinforcing the versatile and human character of the collections.
A project where graphic design and technical direction work together in the service of functionality, empathy and wellbeing.
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