The catalogue: an editorial universe connected to nature
The catalogue is conceived as a physical extension of the Citysens Lab identity: an editorial object that allows the brand to be experienced through touch, texture, and materiality. Every decision—from the paper to the graphic structure—responds to the same principle: placing nature and wellbeing at the center.
The cover, made with Materica VerdeGris paper, is inspired by plant surfaces and organic shadows. This chromatic combination introduces the narrative from the very first contact, establishing an immediate connection with the biophilic essence of the brand.
The interior is printed on recycled paper, chosen not only for its sustainable origin but also for its warm texture and understated presence. A material that conveys authenticity and reinforces the idea that sustainability is expressed in tangible ways as well.
The layout follows the principles that define the identity:
clarity, balance, softness, and rhythm.
Botanical illustrations, natural color accents, and generous white space create a calm and unhurried reading experience. The catalogue flows organically, almost like a walk through a biophilic environment: images breathe, and texts accompany them with subtlety.
This catalogue is not merely a content container: it is an object designed to communicate values.
It materializes Citysens Lab’s vision of creating nurturing spaces, doing so with a material, graphic, and editorial coherence that reflects the brand’s sensitivity on every page.
The art direction and the catalogue together form a cohesive ecosystem in which every touchpoint expresses the same idea: biophilia has the power to transform spaces—visually, emotionally, and materially.
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