INTERIOR DESIGN

Exhibition of Artisan Awards
of the Valencian Community

2023

The Magic of Imprints: Showcasing Authenticity in Craftsmanship

The Exhibition of the Premis d'Artesanía de la Comunitat Valenciana is a profound exploration into the artisanal world where the essence of craftsmanship is celebrated through a unique and innovative approach.

This exhibition confronts head on the challenges and risks that comes in a world now mainly dominated by digital and technological advancements. Through this project we recognise that the unique character of artisanal pieces, each bearing the unmistakable imprint of its author, encapsulates a magic that industrialised processes cannot access.

The totems showcased simulate these footprints, adorned with rounded edges and a palette of soothing beige colors, creating a cohesive and visually striking ambiance.

Photo Credits: Pepo Ruiz

Comprehensive Execution

We meticulously curated the exhibition's concept, designed the interior space to enhance the artisanal narrative, and engaged with suppliers to manufacture every element. Our involvement extended to the graphic realm, where we crafted a cohesive visual identity applied across various mediums such as posters, banners, tarpaulins, videos, and social media platforms.