Feria Hábitat Valencia, one of the main events in the sector at a national level, was chosen as a framework for the public presentation of the brand. An ad hoc atrezzo was produced to generate a differential brand language. The decoration stands out for a maximalist style, where the large volumes, coloured like the products, take center stage.
The brand has complex designs that have the capacity to adapt to residential and public spaces. To do this, we created a Lebom hotel that would allow us to show that chameleonic capacity of each piece. We used this event to present the brand to the press, but we did it in a different way, as usual. We invited journalists, designers and friends to eat paella at the stand at an event called Paella & Design. A different way of generating a link with the press through an informal event and good vibes.