ART DIRECTION

Seniorcare

2024

Art Direction: Warmth and Functionality

Our approach to placing Seniorcare's identity at the center stems from a fresh perspective that conveys warmth, friendliness, functionality, and the desire to create environments that make people feel good. Guided by the conviction that every space should be welcoming and have a purpose, we create environments that combine practicality and well-being

Through art direction, we showcase carefully designed furniture that responds to the unique needs of older people, in bright spaces with large windows and surrounded by natural materials such as light woods, which bring serenity and warmth. In terms of decoration, there are small objects that transform everyday life into comfort. Environments that invite you to live in their calm, peaceful, and pleasant atmosphere, where comfort and health are always a priority.