The main challenge of the editorial work was to combine the creative and the technical part in order to materialize the creativities proposed in a book that could be printed in offset and bound in an industrial process.
We started with the goal of creating a playful and experimental book that would surprise the reader in each and every one of its pages.
We started by giving a different graphic identity to each collection, thus highlighting the essence and characteristic elements of each one of them. An example is the Awesome Insects collection, for which we created illustrations as if it were a botany book, and we materialized it by printing in a special silver ink that imitates the real details of the insects’ legs.
We have prioritized the importance of color to transmit joy and diversity, using special papers and tones that enhance the details of the pieces, such as the golden luster of “Black Bold”.
Another interesting and careful component that you can find among its pages are the transparencies, an element with which we have played to hide and uncover details of the parts that most interest us to highlight.
We invite you to immerse yourself in the playful universe of Lladró!
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