This art direction for the VertisolWall collection -an innovative range of vinyl wall coverings that seamlessly blend exceptional quality with cutting-edge design - is more than just a creative endeavor; it stands as a testament to the strong, collaborative partnership we’ve nurtured with Vertisol over the years.
Storytelling Through Design
We went for beyond visual appeal with this art direction by incorporating a sense of subtle storytelling into every element. Each wall covering was presented in carefully curated settings, designed not only to showcase the product’s aesthetic qualities but also to communicate a deeper narrative. These settings were selected to reflect real-life environments, emphasizing how the coverings can enhance spaces of different styles and functions.
By placing the coverings in diverse contexts—ranging from contemporary residential interiors to high-end commercial spaces—we highlighted their adaptability and the distinct visual and tactile effects they bring to each setting. This approach ensures that viewers see the collection not just as a product line but as an integral component of thoughtful, modern design.
Versatility and Impact
One of the key goals of this project was to underline the versatility of the VertisolWall collection. Whether used to create a subtle backdrop or as a bold, defining feature of a room. Through carefully planned product placement, we focused the collection’s ability to complement diverse architectural and interior styles while maintaining its own distinct character.
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