Brief
Lebom is a new sofa firm from Valencia that launches in a market context dominated by hundreds of names with more history and experience. The challenge was to make the brand not go unnoticed. But we had an advantage: a company with the necessary know-how, a unique vision of design and without fear of risk. In Odosdesign we assumed the creative and strategic direction of the brand, looking for a new language that would allow us to stand out and give it a unique personality.